Henry Mong
Digital Portfolio
Completed for Management course, focusing on explaining multi-cultural teams' struggles and recommendations for success in the workplace. This report was also formatted as a presentation and presented to a seminar with an interactive workshop.
Researching what had made Hermes stand out from the other luxury fashion brands and what the company has done differently that has contributed to its success on the global stage. Provided with academic sources and theory application.
Using marketing research techniques and tools, Cathay Pacific's sales changes and the overall aviation industry in Hong Kong, gaining real customer survey data and analysing it through SPSS to determine potential reasons. Formatted into a report for legibility and ease of use.
Considering consumer behaviour as a vital point for advertising & marketing, as well as product launches, a mock fashion app that addressed the current generation's pain points was designed and presented to a seminar of students.
Learning about design thinking and how to frame problems differently to facilitate out-of-the-box thinking, a common issue of food waste was addressed, and potential solutions were proposed that stood out from conventional thinking.
Making use of various advertising & marketing strategies, a mock marketing campaign for Nespresso APAC was created that was comprised of a variety of strategies that interlinked together to create an integrated marketing campaign.
Analysing what makes a good and poor ad, examining the creativity, target audience, content, effectiveness, and any potential suggestions. Using Apple and McDonalds UK as case studies.
Utilising solely digital marketing strategies learned through seminars, the project aimed to increase Ocean Park's ticket sales by 10,000.
Analysis of HSBC's WinterVerse digital marketing campaign and the impact it had being one of the first metaverse campaigns that utilised Minecraft.
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A report outlining the potential steps In n' Out could take to expand into the French fast food market, utilising aspects of culture that were specific to France and French consumers to increase the appeal.
In direct response to Messi's PR disaster during Inter Miami's visit to HK, a project was designed around using a real-world case study to act as crisis PR.
In response to Cathay Pacific's tumultuous COVID-19 era, a project simulation of possible steps Cathay could take to improve its brand image and to rebuild its trust amongst Hong Kong's consumer base.
Considering Puma's industry position, a project was created to simulate potential marketing campaigns the company could take to improve its brand image and industry position.
A short street interview style video project created for one of my courses at university. The aim of the video project was to highlight what living in Japan was like for foreigners and what Japanese locals thought of the increase in foreigners moving to Japan.
An analysis of the music video for the song "Kado wo Magaru", focusing on the relation to real world cultural expectations in East Asia.
I began writing my video essay for the music video of Keyakizaka46’s Kuroi Hitsuji with a single question in mind: How do we express social issues within media?
After watching the film Tenki no Ko in 2019, I was inspired to make a tribute to the film through a video format called a "MAD," which originates from Japanese social media.
A video montage from 2017 using the game Counter-Strike: Global Offensive, featuring the song Find That Someone by Televisor. This was my first project created using Adobe Premiere Pro.